Phase 01 — establish the record
Document the agent or team, brokerage, real service area and property specialisms. Inventory existing profiles, guides and technical constraints. Agree the audience and the definition of a qualified enquiry. Capture a baseline prompt sample and current search information before major changes.
Phase 02 — repair and build
Resolve access, canonical and navigation issues that prevent the existing material from working. Improve the core profile and service pages. Gather agent input for the most important unanswered client questions. Create a focused set of area, property and process guides with attributable sources.
Phase 03 — connect and verify
Link guides to their subjects, contributors and relevant services. Add structured data that reflects visible relationships. Check all routes, section anchors and contact destinations on desktop and mobile. Record substantive editorial dates and make source limitations visible.
Phase 04 — observe and improve
Repeat the documented test set and review which information is being cited or misrepresented. Correct errors and prioritise the next real content gap. Report completed work separately from observed outcomes. This is a sequence, not a guaranteed 30-, 60- or 90-day ranking promise.
| Owner | Responsibility |
|---|---|
| Agent | First-hand facts, service details and approval. |
| Agency | Research, implementation, linking and reporting. |
| Specialist adviser | Jurisdiction- or property-specific professional advice. |
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