Audit the critical path
- The public URL loads successfully over HTTPS.
- The main answer, profile and links are available in the delivered page.
- Indexing directives and canonical URLs match the intended public page.
- Navigation and contextual links expose important content.
- The mobile page is readable and the contact journey works.
Prioritise by user impact
| Problem | Why it matters | First action |
|---|---|---|
| Login wall | Public readers and crawlers cannot reach the information. | Review whether the page is intended to be public. |
| Wrong canonical | A different URL is declared as the preferred version. | Align canonical, links and sitemap. |
| Missing main content | The page relies on an unreliable loading step. | Inspect the delivered and rendered page. |
| Broken contact link | Interested readers cannot take the next step. | Repair and test the actual destination. |
Manage property-site complexity
Listing feeds, map interfaces, filtered searches and expired properties can generate many URLs. Decide which pages deserve search visibility and which are navigation states. Avoid indexing endless combinations with little distinct value. Preserve durable market guides even when individual listings change.
Verify after release
Check representative pages, navigation, status codes and key forms on the public domain. A successful build is not proof that the live domain resolves correctly. Keep the crawl and indexing checks separate from evidence of actual search visibility.
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