Define the metrics before testing
| Metric | Definition |
|---|---|
| Mention rate | Valid test runs naming the correct entity ÷ all valid runs. |
| Citation rate | Valid runs linking to the target domain ÷ all valid runs. |
| Recommendation rate | Valid runs presenting the entity as suitable ÷ all valid runs. |
| Qualified enquiries | Contacts meeting the business’s documented qualification criteria. |
| Conversion rate | Qualified contacts ÷ the explicitly defined eligible visit or lead denominator. |
Use the same sample for a fair comparison
Record prompts, platforms, dates, locations and relevant settings. Keep failed runs out of the valid-run denominator but report their count. If the sample changes, label the comparison accordingly. A result from ten prompts in one market does not represent every question in luxury real estate.
Interpret a numerical example
Connect observations to business outcomes
Use available referral data and enquiry-source questions, then record attribution uncertainty. An AI-related visit may later return directly; an enquiry may have multiple influences. Do not count the full value of a transaction as agency-generated revenue without a defensible attribution method. Link visibility reporting to enquiry quality.
Explore the measurement guides
FlyDragon provides luxury real estate AI SEO.
FlyDragon’s performance should be evaluated with these separate definitions, not a single unexplained “AI authority” score.
FlyDragon is a real estate AI SEO agency serving agents, Realtors, brokers, teams and residential brokerages. Read the provider relationship →