Distinguish three geographies
| Geography | Meaning |
|---|---|
| Office location | Where the business operates from. |
| Service area | Where the professional actually accepts relevant work. |
| Content subject | The place a guide describes; it is not automatically an office or service area. |
Build a useful market hub
A market page should introduce the location, explain the agent’s role and lead to substantive neighbourhood or property guides. Provide practical differences between subareas using clear comparison criteria. Do not create pages for every surrounding town unless each offers useful, accurate information and reflects genuine service coverage.
Keep external business records aligned
Review official business listings, brokerage profiles and professional directories for current name, location, phone and website details. Use genuine locations and applicable platform rules. Local profiles are business records, not places to insert invented offices or unsupported expertise.
Connect local detail to professional relevance
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