Replace labels with substance
| Specialism | Useful questions | Evidence to gather |
|---|---|---|
| Waterfront | What access, maintenance and location issues should buyers investigate? | Official maps, property documents and qualified specialist input. |
| Penthouses and condominiums | What building services and ownership documents matter? | Current building information and attributable sources. |
| Historic estates | Which records and specialist inspections should be reviewed? | Local preservation sources and property-specific records. |
| Equestrian and acreage | What questions arise around land and facilities? | Site records and relevant professional input. |
| New development | What is complete, proposed or still subject to change? | Dated developer documents and verified status. |
Keep the guide separate from a listing
An evergreen property guide explains the questions a client should ask. A listing page records the current facts about one property. Link between them where relevant, but do not copy one listing’s features across a whole category. An advertised amenity does not establish a neighbourhood-wide characteristic.
Ask the agent for first-hand detail
Publish only genuine specialisms
A separate page is justified when it offers distinct knowledge and matches the agent’s actual work. Avoid generating dozens of near-identical property-type pages to imply experience. Connect the best-supported topics to the agent’s profile and documented examples.
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